ABOUT VIRES
Objects, music, and stories—all brought together in a single worldview.
OUR STORY
A place to return to yourself, within your daily life.
VIRES is
a lifestyle brand born with music.
In our fast-paced daily lives,
we want people to be able to relax and be themselves when they return home.
VIRES began with this idea.
The warmth of nature, and things you want to keep by your side for a long time.
Things that move your heart a little when you pick them up.
Instead of just creating products,
we weave music, stories, and emotions into each and every item,
creating a world called VIRES.
A place to return to becomes a place to unwind.
01 / Home
When you return home after work or household chores, you can relax a little and return to your own time.
VIRES delivers things that accompany such moments into your daily life.
Not just to decorate a space, but to make the time spent in that space a little more comfortable.
Quiet time to make room in your mind.
02 / Wellness Mind
Surrounding yourself with things you love.
Spending time doing nothing.
Allowing your mind to rest slowly.
Sometimes listening to music.
VIRES believes that, within our daily lives, we also need time not to achieve something, but simply to nurture our minds.
Taking care of yourself also gives you the strength to live.
03 / Healthy Mind
It's just as important to pay attention to your own feelings as it is to work hard for others.
VIRES believes that living is not just about getting through each day, but also about taking care of yourself and continuing to move forward while cherishing who you are.
By making small choices every day and accumulating comfortable moments for yourself, we will continue to value being true to ourselves.
OUR PHILOSOPHY
The Aesthetics of Survival.
The theme VIRES champions is "the aesthetic of survival."
Strength is not merely enduring relentlessly,
but continuing to move forward while protecting and caring for oneself.
What VIRES aims to deliver
is more than just the product itself.
Music, design, space, and narrative.
A singular experience born from the connection of each element.
We will deliver moments where you can return to yourself in daily life
in various forms.
CREATOR
People, music, and brands paint a single world.
VIRES was created by artist Karino.
In parallel with their music activities, Karino is personally involved in the brand's visuals, design, story, and expression.
Rather than viewing the artist and the brand as separate entities,
the emotions and stories born from the music connect to the products,
and the products, in turn, connect back to the world of music.
Expressing all of this as a single world is one of the things that VIRES values.
MUSIC & VIRES
From music to products. From products to music.
VIRES is the story that Karino weaves through music.
Each work is born in a single world and continues to progress with the music.
We aim to be a brand where music and products expand each other's worlds and connect as a single story.
OUR MESSAGE
Time to unwind and return to yourself.
What VIRES wants to deliver isn't just something to be placed in your daily life.
It's time for you to unwind a little and return to yourself when you touch that item or listen to that music.
-Strength Begins Within.-
Strength always comes from within.
Through products, music, and stories, we will continue to deliver such moments.